TL;DR: $61 a year, more than half the cost of a “lifetime” Windows Home license.

But no one is buying this because they can’t afford windows 11 or something.

This is for businesses that have trouble with updating or have older hardware that they want to use.

No one is buying this for Windows 10 home.

This is literally the consumer pricing revealed for consumers. This is a program that used to be only for businesses to buy extended updates.

This program has been extended to consumers.

theverge.com/…/microsoft-windows-10-extended-secu…

learn.microsoft.com/…/extended-security-updates

Individuals or organizations who elect to continue using Windows 10 after support ends on October 14, 2025, will have the option of enrolling their PCs into a paid ESU subscription. The ESU program enables PCs to continue to receive critical and important security updates through an annual subscription service after support ends.

“Individuals” is the first word in the sentence. This post has been up for a long time now. I know it’s the first time they’ve offered it to individual consumers, but they are.