Tesla would do well to distance themselves from Musk, for a lot of reasons. But it may be too late - the damage to their reputation may already be fatal.

They could definitely bounce back if the board fired him and the new head of the company made changes that actually made the cars better, rather than make the model numbers spell S3XY or have the horn make a fart noise for a premium or make and sell whatever the fuck the Powell Motors Homer Cybertruck is.