John Spurlock‘You can buy traffic. You can’t buy audience.’
https://wearebumper.com/blog/shortcuts-shenanigans-and-real-audience-growth
Shortcuts, shenanigans, and real audience growth — Bumper | data-driven podcast growth agency
Last week, Bloomberg’s Ashley Carman reported on MowPod, and how they’ve been selling Apple Podcasts followers to publishers for $5 apiece . I’ve been aware of these MowPod follower campaigns for a while. So have many of my industry peers. To be clear: I’ve never bought a MowPod followers campaign