IG, if I’m not mistaken its kind of like Tik-tok in that its a shotgun blast of random, emotionally charged ideas. Because the consumer is actively positioned to not deeply engage with the content (the player actively discourages/disallows pausing that would give you time to absorb what you are watching,). With this setup, the user is uncritically (almost like hypnosis) influenced by what users make and then what Facebook spins it to mean. No matter how manipulative it may be.