OpenAI is pitching Sora to Hollywood.

The AI company is scheduled to meet with a number of studios, talent agencies, and media executives in Los Angeles next week to discuss partnerships, sources familiar with the matter tell Bloomberg. Getting more filmmakers familiar with Sora, OpenAI’s upcoming text-to-video generator, is a major goal of the meetings.

Although Sora is still awaiting a public release later this year, Bloomberg reports that a few A-list directors and actors have already been given access.