It’s just water in a can. How did Liquid Death become a billion-dollar brand?

https://lemmy.world/post/13246229

It’s just water in a can. How did Liquid Death become a billion-dollar brand? - Lemmy.World

Never bought it, never will. I don’t understand people sometimes.
Well, it’s better than plastic bottles. If you’re at a concert or event, then it’s probably the sensible choice.
It is not better than plastic bottles. A plastic bottle lets you re-close the container.
I assume he meant environmentally better. Much easier to recycle metal than plastic.