It’s just water in a can. How did Liquid Death become a billion-dollar brand?

https://lemmy.world/post/13246229

It’s just water in a can. How did Liquid Death become a billion-dollar brand? - Lemmy.World

Never bought it, never will. I don’t understand people sometimes.
Apparently their market is recovering alcoholics that want to feel like they’re holding a beer can when they’re out with friends.

Non-alcoholic beer exists and is available in cans. They even figured out how to make it taste like the “real” thing.

As someone who doesn’t drink alcohol anymore but still loves the taste of beer, I highly recommend it!

What brand(s) comes closest to tasting good, in your experience?
I have no personal experience but I’ve heard people say that Heineken 0.0 is a good one