It’s just water in a can. How did Liquid Death become a billion-dollar brand?
https://lemmy.world/post/13246229

It’s just water in a can. How did Liquid Death become a billion-dollar brand? - Lemmy.World
Never bought it, never will. I don’t understand people sometimes.
As someone else said, recovering alcoholics, but also they market towards sustainability. Infinitely recyclable aluminum instead of single use bottles and all that. I’m still just gonna drink from the tap most of the time, but I’ll pick one up on a road trip or if I’m going on a picnic or something