Many years ago, at lunch with a friend at SxSW, he told me he was doing some work with the IRA. I was shocked. He clarified that it’s the International Reading Association.

That acronym confusion birthed my worst creation ever: their terrible mascot Paddy O’Readabook.

He would surface on Twitter every St Patrick’s Day to tell people to “read a fookin’ book”.

And now he’s dead because I left Twitter. RIP, Paddy.