This whole project has so many different facets to it, so many different targeted communities; the comparison to cigarettes companies is apt because you've got a wall full of "flavors" and different styles of marketing, but at the end of the day it's all the same product - in this case, fascism/nazism
When people talk about "X to fascism pipeline" this is what they mean; it's an active process designed to drag folks, by their own reactionary dogshit, deeper and deeper till you hit "yay Hitler"
Its kind of like learning chemistry in school were chemistry texbooks keep saying "*this* is how an atom works" and then the next chapter saying "well actually, that last way was wrong, *this is how an atom works*" except instead of progressing into a weirder and weirder reality you are progressing into a lamer and lamer one.