Liam 
People often ask me, how do I feel about working in the Bene Gesserit pain box factory, designing devices whose only purpose is to synthesise excruciating pain? Well I say I get to work on a product with best-in-field UX and an extraordinary recognition factor
Deborah Pickett@liamvhogan Pain boxes are truly the meme that never stops giving.
@futzle a meme is successful when it sparks the shock of recognition, a reaction we have to a commonly shared experience or value or belief, and look I don’t know what to tell you here
@liamvhogan I tell people to read Dune, not because it's a good story (it isn't) but because of the sheer number of memes that they'll now comprehend.
Same with Shakespeare, also the Bible.