Andreas GanskeFeb 17, 2024
I think I found my light and dark mode variants for my subscription screen for Wake Up Light 👨‍🎨
Show threadAndreas Ganske

Back to the drawing board after AB testing! 😩

I was AB testing the new subscription screen (see prev. post) against the old one. This old screen had no dark/light variant, so everyone was looking at white on dark text. It was generated by an AI, so I have no possibility to change it much.

Turns out: The new screens (together) perform 35% WORSE in conversion rate. I don't know why. Anyone wants to guess? 🤔

(text is actually the same, just the image/colors were changed)

Mar 10, 2024 at 8:43pmIvory for Mac
Show threadAndreas GanskeMar 10, 2024
Maybe more light will fix it? The contrast is maybe a bit too much, but I like the direction. But anyways, how will this stop and actually NEGATE the -35% conversion rate?!