Apple in 1984: what's the best possible user experience?

Apple in 2014: what's the user experience that will maximise our profits?

Apple in 2024: what's the worst possible user experience that doesn't technically violate EU law?

@nicklockwood Regard for user experience inversely proportional to market cap?
It’s what happens when you’re run by a bean counter.

@flanker @nicklockwood
No it's the normal flow of digital market concentration capitalism.

@pluralistic has the nice word #enshitification for this process.

First they cared about their consumers. Then their business partners. Now they care about maximizing profits, as they have their consumers and business partners nicely locked up in their ecosystem. Media calls it a walled garden, me personally, a private run prison for the rich.

@yacc143 @flanker @pluralistic I'm familiar with the enshittification cycle, but it doesn't apply here: Apple has never at any point cared about their business partners

@nicklockwood You skipped

Apple in 1994: what’s the user experience that will prevent bankruptcy?

@teilweise or Apple in 2004: what's the best user experience for somebody switching from Windows?

@nicklockwood

Put it that way....

Apple is the master and probably inventor of enshitification!

Their computers were known for their ease to open and extend them. That changed with the original iMac from where on it got more and more complicated.

All to maximize profit and power...

@heiglandreas @nicklockwood I was aj Apple certified engineer back in the days of the original macbook. I remember removing (and replacing) over 200 screws to replace a faulty motherboard. Nightmare of a thing to work on

@alexferrie
Oh yeah. Was it the 500? IIRC that was the one with the CMOS battery under the trackpad so you had to disassemble the whole Laptop to get to that battery. THAT was indeed a nightmare. As was the 4400.

But I'D consider those the exceptions to the rule.

/cc @nicklockwood

@heiglandreas @nicklockwood From memory it was an early macbook duo ( the one with the slide in docking station), but it was a looong time ago 😃
@nicklockwood Could replace many companies with Apple and still be accurate to some degree.
@nicklockwood
The path for the worst user experience is long and thorny, but some time circa 2016 they have managed to convince me that they are on the right course and I have parted ways with Apple products 
@m0xEE is there some other (mainstream, viable) operating system that isn't also on that course? I feel like Apple is firmly in the camp of "the worst possible option except for all the others"
@nicklockwood apple all the time: money is the only thing, kill everyone