Looks like Firefox is adding in ads and shopping (enabled by default) in the near future. Found this while browsing through about:config to turn off the "See your search with suggested images" ad on upgrade.

Fuck the users, opt them in by default.

https://bugzilla.mozilla.org/show_bug.cgi?id=1868180

https://hg.mozilla.org/releases/mozilla-beta/rev/ad68d46aefa7

#firefox