My Apple Car theory: Apple was taken in by Musk’s hyperbolic claims that truly full self-driving was imminent and thought they could jump in and advance that timeline.
It took doing the work themselves to realize how far away we really are (and how full of crap Musk is).
My Apple Car theory: For ten years Apple forgot it is only a design firm; that it pays other companies to build its products for them, products, most of which are weighed in ounces. With a four-thousand-pound-plus car, Apple kept in denial about the fact it doesn’t know anything about mass production-scale car manufacturing. They finally realized they had no core competency in automobiles and gave up. Would not surprise me if in a year or three they buy Tesla for $1.5 to 2 trillion dollars.
I agree. Except, the car has become the next Platform. For internet, transactions, ads, entertainment, productivity, as well as transportation. Apple needs to own that new Platform or a large chunk of it as it’s a multi-trillion-dollar market.
Dave
Brian Dear
sjors