While Wendy’s plans to price gouge you with Uber-style surge pricing, it’s simultaneously enriching wealthy shareholders with a $500 million stock buyback program.

That’s the thing about corporate greed: It’s shameless.

They’ll just keep pushing to see how far they can go.

@rbreich @pluralistic And it's not even Uber-style. At least with Uber, the drivers get paid more during surge pricing. The Wendy's cooks and cashiers (who are working harder during the rush)? Not so much.

@mattblaze @rbreich @pluralistic Theoretically, the workers would be working less hard during the rush.

Surge pricing is all about raising the price when demand is high. Higher prices means fewer customers (but more profit per customer). Fewer customers means a less busy restaurant, so less work.

OTOH, surge pricing can also mean lowering the price when demand is low, in order to stimulate demand. So, the late night shifts where there was a lot of down time might get a bit busier.

@merc @rbreich @pluralistic No one is buying a $50,000 hamburger, even if you only have to sell one per day. In practice, the goal of surge pricing (in something like fast food) is to maximize the price you can charge while operating at capacity.

@mattblaze @rbreich @pluralistic Exactly, so the price would go up, driving demand down.

At worst, during a surge the workers would be just as busy as they are now. But, they wouldn't ever be more busy if surge pricing increased prices. Having said that, they might have to deal with more unhappy customers.

@merc @rbreich @pluralistic Yes, and this is why it's different from Uber. Uber's surge pricing at least gives some benefit to the drivers, who collect some part of the higher fares. Wendy's workers are paid a fixed hourly wage.
@merc @rbreich @pluralistic and the pricing goal is to run at capacity, so the workers work at capacity, no matter what the price is.