While Wendy’s plans to price gouge you with Uber-style surge pricing, it’s simultaneously enriching wealthy shareholders with a $500 million stock buyback program.

That’s the thing about corporate greed: It’s shameless.

They’ll just keep pushing to see how far they can go.

@rbreich
With smarter marketing people, they could have quietly raised prices, and then made a big announcement about "happy hour" prices any time a location isn't busy.