While Wendy’s plans to price gouge you with Uber-style surge pricing, it’s simultaneously enriching wealthy shareholders with a $500 million stock buyback program.

That’s the thing about corporate greed: It’s shameless.

They’ll just keep pushing to see how far they can go.

@rbreich @pluralistic And it's not even Uber-style. At least with Uber, the drivers get paid more during surge pricing. The Wendy's cooks and cashiers (who are working harder during the rush)? Not so much.
@mattblaze @rbreich @pluralistic

Interesting to see how it plays out. Fast food us already suffering a falloff in order-counts. Uber and other functional monopolies can do surge pricing because your options are use their service or forgo services altogether. Plus, I can make an informed decision by opening an app. Wendy's, if I can't rely on predictable pricing, I have a bazjllion alternatives +plus, I ain't installing a fast food app).


I do wonder what this does for participation with delivery services? Do they always just charge the max surge? I don't see DoorDash (et. al.) consuming fluctuating prices into their systems.