ZeroCoolWendy's says it has no plans to raise prices during the busiest times at its restaurants
That’s a pretty fast turn around time on walking it back. I guess the backlash was intense. Too little too late though, I’m done with Wendy’s. The fact that they even wanted to do this is enough reason to never give them my business again.
LostWonGood call. As with every other industry where bullshit rent-seeking has taken hold, the attempted fee tack-on and walkback are an experiment in how far they can go before appeasing customers. It’s about testing waters before wearing people down. Rest assured, the one CEO’s peers have taken note of this noble effort. Eventually, as they see it, one of them will succeed in making it stick, paving the way for them all to do the same. The first CEO to make it stick will get additional bonuses, as well as praise, adulation, and a higher level of notoriety within their rarefied circles.