ZeroCoolWendy's says it has no plans to raise prices during the busiest times at its restaurants
👍Maximum Derek👍This panic story doesn’t even make sense. So as soon as it starts to get busy and they start to make good money they’ll raise prices to drive people away?
Thinking about it more; I guess it all comes down to their marketing or it, as long as their “full” price is still competitive. Limited time offers are good motivators.
docSo, not surge pricing but slump pricing. I agree the marketing value, but I think the urge to offset the revenue reduction by raising the "standard" or non-discounted price will prove irresistible to the bean counters.