ZeroCoolWendy's says it has no plans to raise prices during the busiest times at its restaurants
GhostalmediaI’m going to wager that the plan was never to raise prices at busy times, it was always to use dynamic pricing to put things on sale and bundle stuff. Hear me out…
This is how dynamic pricing is often used in retail. The sales and bundles dupe you into buying more shit, and that raises your order total.
Wendy’s is not Uber or Lyft. There are MANY options that people have for lunch. If they just raise prices at peak times, people will eat elsewhere.
_haha_oh_wow_Nah, I think they were really going to try and introduce surge pricing until they saw how intense the backlash was, then decided to try and walk it back.
Oh, I’m not giving them the benefit of the doubt. I 100% think this was a greedy way for them to milk as much money as possible out of their customers.
My guess is that a promo strategy would be the easiest way for them to bleed a wallet. I say that because I’ve worked for some big shitty ecommerce companies that have tested this stuff, and their PR materials all seemed to talk about “saving” money.