Flux pricing - SLRPNK

Fast food restaurants have lost the plot and violated their balance of fast/cheap/Meh. Now it’s fastish/over priced/meh and below

There’s a McDonald’s near me. I’ll never spend less than $20 there on a full meal, or I leave hungry. Unless I get just an Al a carte McGriddle or something.

There’s a cash only breakfast place across the street. A huge chicken friend steak with gravy and potatoes, corn, hash browns, pancakes… mmm…. $10.

There’s a McDonald’s near me. I’ll never spend less than $20 there on a full meal

Which means you should never spend more than $0 there. They’ll just keep raising the prices for as long as you’ll pay them.

Bingo.