ZeroCoolWendy's says it has no plans to raise prices during the busiest times at its restaurants
GhostalmediaI’m going to wager that the plan was never to raise prices at busy times, it was always to use dynamic pricing to put things on sale and bundle stuff. Hear me out…
This is how dynamic pricing is often used in retail. The sales and bundles dupe you into buying more shit, and that raises your order total.
Wendy’s is not Uber or Lyft. There are MANY options that people have for lunch. If they just raise prices at peak times, people will eat elsewhere.
copymyjalopyYeah corporations suck but I think you’re right. This plan was just poorly worded. Congestion pricing does not make sense for a market with so much competition.
LopensLeftArmYou’re definitely right there but I can definitely see some out-of-touch millionaire executive in an office somewhere having the brilliant idea, “Were gonna be the Uber of restaurants!”
True, but all they said was “dynamic pricing.”
Everyone assumed this was the surge pricing model, but milking a wallet via a promo engine model is what is more common in retail.
Their PR talked about saving money and luring customers in. I’ll wager that an algorithmic promotion engine was the real play. It would pull customers away from the competition during peak hours, and it would make people buy more by thinking they’re getting a deal.