LOL, the asshole CEO called it an “enhanced feature”.

I’d say go for it, but if Wendy’s does it, everyone else will, so the likelihood that it will hurt their business is unlikely.

They’re outright accepting less customers in favor of those willing to pay higher prices.

That’s great for a quarter, maybe a year, maybe 5. At what point does it catch up and you’ve trained everyone to stop eating fast food because you wanted to charge more than people can dedicate to food?

I cannot fathom how no one else sees this. They’re trading low-value customers for high-value customers. Sometimes this makes sense. I did it when I had a little PC repair business. Low-value customers were a PITA and didn’t make me any money, not worth my time.

But maybe they’re smarter than you and I? Lemmy tells me cheap fast food is a right, as if there’s no other choice. If that’s how people are thinking and acting, instead of shying away from fast food prices? Fuck 'em. Let them pay.

I hate to tell you this, but…

People are even less price sensitive at restaurants. They’ve been doing this longer than fast food has.

Last week I spent $21 on two California rolls and a miso soup. I felt scammed and won’t go back there.

I spent half an hour today searching my area for good lunch specials. Ended up getting a cup of soup and a scoop of chicken salad for $12.

I’ll have to travel about 20 minutes to another side of the city to try some lunch specials at a Chinese place and see if that’s any better.

This situation IS getting ridiculous enough that someone can come along with an actual good deal and make money on volume again. But in this decade that’s a radical, risky business plan.