… planning to invest approximately $20 million to roll out digital menu boards…
Wendy’s will also invest an additional $10 million over two years…

Have you tried not spending $30 million dollars to sell hamburgers?

It’s why Five Guys and In-n-Out have been gaining market share the last 10 years. Give me a good burger, good fries… that’s all I want.

Five Guys is more expensive than the vastly superior local burger joints now. Not a great comparison.

In-N-Out is an unbeatable value, but is only franchised in very limited areas in order to control quality.

It is expensive, but when faced with the choice of a $15 meal from Wendy’s or a $15 meal from Five Guys, I’m always choosing Five Guys.

Also, my local Five Guys is amazing. I haven’t had any issues with quality that others seem to regularly have.

And why are you not supporting your local hamburger restaurants?

Because there literally aren’t any fast food local hamburger joints in my town.

fast food

Well there’s your problem

I mean… isn’t that the whole context of the thread?
If we were talking about a sit down restaurant and $20-30 a plate, it’d be a whole other discussion.

I find it hard to believe that you can’t get takeout cheaper than that.