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@craiggrannell The USPS is getting snippy about it, too. If you try to drop off “Media Mail” (which is books, CDs, audiotapes, and DVDs, so broad) they now practically read you the riot act, as Media Mail is 25% to 50% of the cost of the standard package rate.
I’ve had incredibly good luck with UK 0% book VAT, though! Shift Happens made its way through to people as well with literally a statement on the box citing UK law and noting the 0% VAT!
Glenn Fleishman
Craig Grannell