Apple Cancels Work on Electric Car, Ending Decade long Effort
The most recent approach discussed internally was delaying a car release until 2028 and reducing self-driving specifications from Level 4 to Level 2+ technology.
Many employees on the car team — known as the Special Projects Group, or SPG — will be shifted to the artificial intelligence division
It made good sense for Apple to explore the self-driving aspect. That problem turned out to be as hard as most people thought it was. If it were doable, I think they'd potentially be very good at it.
Take that away, and the EV market is basically a battery market, which is not Apple's thing.
Anyway the space is invaded by hucksters at the moment (not just Elon) so I'd suppose that makes it even less appetizing.
But come back in 10 years.
Charlie Stross
GLC