this is why you don’t buy food at Family Dollar.

There are a disproportionate amount of people out there that cannot afford to buy food from anywhere else. And it’s probably going to get worse as grocery prices continue to us to rise.

John Oliver did a good piece that showed how, in some cases, people are paying more at a “dollar” store than they would elsewhere. Per-unit prices are higher because they shrink the product size to keep the price low, which triggers a psychological response in people who think they’re getting a deal, when in fact they’re getting scammed. The real problem is that because of that psychological bias, people have flocked to “dollar” stores in rural areas to such an extent that their old school grocer has long since gone out of business. I own farmland in one of these food deserts, and if you don’t shop at the “dollar” store, you buy groceries at a gas station or travel 25+ minutes to get to the next town. In those areas, there simply isn’t food anywhere else, which is so incredibly sad.