Wendy's is introducing Uber style surge pricing.

https://lemmy.world/post/12469671

Wendy's is introducing Uber style surge pricing. - Lemmy.World

… planning to invest approximately $20 million to roll out digital menu boards…
Wendy’s will also invest an additional $10 million over two years…

Have you tried not spending $30 million dollars to sell hamburgers?

The digital menu boards are there so they don't have to hire as many cashiers.