LOL, the asshole CEO called it an “enhanced feature”.

I’d say go for it, but if Wendy’s does it, everyone else will, so the likelihood that it will hurt their business is unlikely.

They’re outright accepting less customers in favor of those willing to pay higher prices.

That’s great for a quarter, maybe a year, maybe 5. At what point does it catch up and you’ve trained everyone to stop eating fast food because you wanted to charge more than people can dedicate to food?

I cannot fathom how no one else sees this. They’re trading low-value customers for high-value customers. Sometimes this makes sense. I did it when I had a little PC repair business. Low-value customers were a PITA and didn’t make me any money, not worth my time.

But maybe they’re smarter than you and I? Lemmy tells me cheap fast food is a right, as if there’s no other choice. If that’s how people are thinking and acting, instead of shying away from fast food prices? Fuck 'em. Let them pay.