LOL, the asshole CEO called it an “enhanced feature”.

I’d say go for it, but if Wendy’s does it, everyone else will, so the likelihood that it will hurt their business is unlikely.

They’re outright accepting less customers in favor of those willing to pay higher prices.

That’s great for a quarter, maybe a year, maybe 5. At what point does it catch up and you’ve trained everyone to stop eating fast food because you wanted to charge more than people can dedicate to food?

Fast food is already almost as expensive as regular restaurant food… the only benefit is the drive through for those in a hurry travelling through town. If it gets any more expensive it will be easier to just phone in your order at a regular restaurant for pick up.