Homophobia is literally beaten into men. Not all men obviously, but we shouldn’t be surprised when some men act irrationally around wearing pink.

I haven’t read the article though because of the pay wall.

Eh… Hot pink was very popular among males and females alike in the 80’s. I wasn’t even aware that they make hunting gear with hot pink instead of orange, and a lot of other people probably aren’t aware either. Besides that, they’d need to do a bunch of field testing to see how the deer react to it before any serious hunters would consider it. Even with field testing, there are a lot of hunters that don’t want to wear orange.

As a former hunter, I was intrigued, so I did a bit of searching. Most of the articles suggested that the testing had been done and that hot pink might actually be superior to blaze orange. It’s supposedly more visible to humans and less visible to the main big game animals.

Time to go get some free T-Mobile swag for hunting attire!