Yeah but how much for 4?
Yeah but how much for 4?
Presenting the pricing as if it represents a bulk discount when it doesn’t.
The only reason to do this is to trick people who can’t do multiplication into buying more.
If original price was 9
1 for 9 2 for 18 (deal gives 2 off) 3 for 27 (deal gives 3 off)
I know. If the single price was anything other than 8, the other hard coded prices give scaling discounts.
The adjusted price saves you money on a single one and removes the bulk savings. Kinda neat to me. Wonder if that was on purpose to make it easier to move stock.
*Edit: hell, the actual way to look at this is you get bulk pricing without the bulk. This is pretty awesome and mildly interesting if anything.
I’m assuming the £8 is a sticker put in the item and not what it originally said, since it looks raised and like a sticker.
That leads me to believe the original price under the sticker is greater than £8, which makes the discount make sense. And makes it interesting because the lowest a store could set a single unit and maintain the price curve is £8.
Well sure - they put one sticker on and it solved everything. Are you suggesting they should have put a sticker to adjust the price of a single item and then also put another sticker on to hide the 3x item? That’s not only a waste of stickers and time, it also really doesn’t add or remove anything from the situation.
I’d argue you are the mildly infuriating part of this scenario at this point.
It “solved” the singular and bulk pricing. If they chose a lesser value for the single item, then the more you bought, it’d get more expensive.
They gave you the cheapest price for quantity. That’s both a scenario and reality.
Yes - we don’t know what the original price was for 1x. You’re assuming it was more than £8. It could have been £5 - we’ll never know.
Either way, it doesn’t change the current value proposition for the customer, which is that a bulk purchase is meaningless.
Yes I’m aware of this, I’m just saying that arbitrarily speculating on the potential original price for 1 item does nothing to change the current actual situation. If the cost was £10 for 1, I wouldn’t have bothered taking a photo.
Alternatively you could take the viewpoint that Next has already worked out that the price of 1 shirt is a minimum of £8, hence the costings for multiple units. Any price they put over £8 for 1 unit is additional profit, while the expected revenue per unit is £8+n when n is substantially close to zero. Latterly reducing the cost of 1 item does nothing except imply a perceived saving.
Yes I’m aware of this, I’m just saying that arbitrarily speculating on the potential original price for 1 item does nothing to change the current actual situation. If the cost was £10 for 1, I wouldn’t have bothered taking a photo.
Alternatively you could take the viewpoint that Next has already worked out that the price of 1 shirt is a minimum of £8, hence the costings for multiple units. Any price they put over £8 for 1 unit is additional profit, while the expected revenue per unit is £8+n when n is substantially close to zero. Latterly reducing the cost of 1 item does nothing except imply a perceived saving.