Jason Kemp"Super Bowl advertising is a uniquely high-stakes environment in the world of marketing: a large audience (over 100 million viewers), a giant one-time investment ($7 million just for the 30 seconds of media time, not including ad production), and a rare window of undivided consumer attention.
This sets up a creativity paradox. Because the stakes are so high, the tendency is to play it safe..." #marketoonist
https://marketoonist.com/2024/02/super-bowl-ad-playbook.html
Super Bowl Ad Playbook cartoon- Marketoonist | Tom Fishburne
One of my earliest cartoons (back in January 2003) showed a large gathering of people socializing at a Super Bowl party and a guy saying “Time to come back! The commercials are starting again!” The Super Bowl is the one time every year when ordinary people actively seek out advertising. I found a reference to