This is the earliest ad for Spaten Helles, or "Helles Lagerbier nach Art des Pilsener Biers" (pale lager beer in the style of Pilsener beer) as they call.

They started serving it on 20 June, 1895, and on 22 June, newspapers were full of ads for it, e.g. this one in the newspaper "Das Bayerische Vaterland".

#beerhistory #bavarianbeer