It just occurred to me that Spotify avoids the problem of how to filter out the popularity of Christmas music from Wrapped by doing it in November.

I imagine lots of clever technical solutions were proposed until some Mentos Fresh style problem solver was like why not just skip December?

https://newsroom.spotify.com/2023-wrapped/

Spotify — 2023 Wrapped

Think of 2023 Spotify Wrapped as a celebration of the real, the realer, and the realest listening moments that defined our year. It’s the receipt that you’ll definitely want to keep—from the song you secretly couldn’t stop streaming to the artists and podcasts you weren’t shy to shout your unwavering admiration for. Keep scrolling to... Read more »

Spotify
@carnage4life Good old fashioned hacker mentality, imo.
@carnage4life I find this really annoying, in a very low stakes way of course. Like releasing best of the year lists in November. A lot of great music and movies come out in December!

@joshdelman @carnage4life

Don’t worry, once people realize that Spotify devalues music released in December, labels will stop releasing new music in December!

@carnage4life
Do people listen christmas music by their own will?

The reason might still be somewhere else.

@carnage4life Honestly, that just came to me the other day as well. Can't say I'm not thankful for it.

@carnage4life I see the same behaviour elsewhere, in places where it makes no sense other than perhaps to marketing types who must believe it will increase engagement or something like that.

One example is Strava, which sends out a personalized annual sports activity recap in mid-December. Two weeks of activity still remain in the year, and for people doing daily runs/rides, the year ends on Dec 31, not Dec 15.

@carnage4life yet some people start playing their favorite Christmas albums in October 🤦