DnD is the best movie of the last decade. It succeeded on every level, except in the box office.

My hypothesis is that Hasbro insisted on branding it “Dungeons & Dragons” to push the brand, and non-gamers figured it wasn’t for them. If they’d have made the main title “Honor among Thieves”, all the game nerds would have seen the DnD logo, and others wouldn’t have been turned off. *See “Arcane”.