“Welcome to the ad-free internet”. Paywalled. TL;dr: The proportion of people paying to avoid advertising is rising, and among the wealthy it's rising faster. What next?
https://www.economist.com/business/2023/12/11/welcome-to-the-ad-free-internet
Welcome to the ad-free internet

As the rich pay to banish commercials, advertisers hunt for their attention elsewhere

The Economist
@timbray usually this leads to a large knowledge gap, which we are already seeing in our society. The wealthy pay and get informed journalism and the poor are stuck with click-baity headlines and inflammatory rhetoric.
@benhager @timbray also, search engines. I see so many people enthusiastic about kagi for example, and yet so many people for whom that just won't really be an option.