“Welcome to the ad-free internet”. Paywalled. TL;dr: The proportion of people paying to avoid advertising is rising, and among the wealthy it's rising faster. What next?
https://www.economist.com/business/2023/12/11/welcome-to-the-ad-free-internet
Welcome to the ad-free internet

As the rich pay to banish commercials, advertisers hunt for their attention elsewhere

The Economist
@timbray the article is of course paywalled. But I see more and more such articles loathing the selfish folks who block the ads, and the rich guys who pay and avoid them. All that without ever recognizing that the problem is tracking and spying, not the occasional ad banner.
@huitema @timbray or when an article needs one page and due to ads it takes 6. Also, most ads have trackers embedded in them. It’s not that it’s one banner ad but when 80% of a page are ads.