Honda's commercials saying they are going to be carbon neutral by 2050. What?

https://lemmy.world/post/9406555

Honda's commercials saying they are going to be carbon neutral by 2050. What? - Lemmy.World

What does this mean, if anything? How would it be possible for a car company to be carbon neutral? Is this just nonsense/posturing since it’s so long from now?

Roche pharma also has a goal to reduce their cost to society by half by 2030.

What does that mean? What metric measures cost to society? What will they actually do? Nothing, nothing, nothing.