"Only about a third of ad dollars reach their intended audiences".
We let these insufferable pricks built an entire global surveillance apparatus that tracks our every digital interaction from cradle to grave, we rolled over and sacrificed the internet for the metrics of eyeballs and rageclicks, we spent all this time hearing about the brilliant engineering acumen of Google and Facebook and whoever else, and the whole thing is only 36% cost-effective end to end.
@mhoye Unless I misread the article ~30% is the adtech companies' margins.
Discounting that still means a around half of the ad-spend is going to SEO spam sites that are a complete waste of the advertisers' cash. That's unquestionably a failure on the part of the adtech companies at vetting the folks they do business with.
Gotta love how they build these insane technical "solutions" yet utterly fail at solving normal human business problems like this.
@beeoproblem @mhoye They managed to construct the world's tallest stack of principal-agent problems.
A shareholder of a brand advertiser wouldn't buy an ad on a domestic terrorist site, but a shareholder/board/CEO/CMO/VP/agency/DSP/SSP/dark pool ad stack does it all the time
The finest line of poetry ever uttered in the history of this whole damn country was said by Canada Bill Jones in 1853, in Baton Rouge, while he was being robbed blind in a crooked game of faro. George Devol, who was, like Canada Bill, not a man who was averse to fleecing the odd sucker, drew Bill aside and asked him if he couldn't see that the game was crooked. And Canada Bill sighed, and shrugged his shoulders, and said, 'I know. But it's the only game in town.'”
mhoye
Bee O'Problem 
Don Marti