A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month

https://lemmy.world/post/8760626

A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month - Lemmy.World

A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month::Founder Rubén Cruz said AI model Aitana was so convincing that a famous Latin actor asked her on a date.

They frame this article in such a weird way. Like replacing the models and their jobs was justified because they had egos etc…

I can see similar framing used to replace other workers because they want to be paid fairly or do something drastic like take bathroom breaks… :D

I mean…the moment any large corporation figures out a way to replace human workers that need things like bathroom breaks (and basic human rights, and paychecks) and do the same work with robots and AI… literally the next moment, they’ll have the AI start generating layoff notices.

It’s just less flashy when it happens that way because there’s no need for that AI to look like a beautiful young person.

But… why would you not replace workers with robots when you can? Serious question.

The alternative is paying people to do an unneeded job, and that’s not sustainable. How do we intend to pay a person who contributes nothing to society?

I feel there are going to be a shitload of questions like this in the coming decade. We’ve navigated such upheavals before, such as during the Industrial Revolution and the beginning of the Information Age. But now? Seems quite different.

Had this talk with a more conservative acquaintance about minimum wage:

“We gotta pay these people a living wage. What about all the dumbasses out there that can’t handle more than a convenience store job?”

“Not my problem.”

“But those people are OUR problem. Want to give them more welfare? Want them to be homeless with all the problems that brings?”

Anyway, some fool will come along shortly and scream, “UBI!”. If you get a simple answer to a complex question, the answering party is simple.

I could say the same about those who make blanket assertions, but then you could say the same back … and then what.

It’s just so hard to see where we transition from here.

We went from a resource economy to a manufacturing economy to a service economy… And now many services are being automated. So what’s next?

I’m in favor of the automation but recognize it’s going to cause pain in the near future.

I’ve seen people tout a ‘creative based economy’, but to be honest LLMs and GANs seen poised to grab that sector before anyone in service can transition to it.

You’d hope all of this would mean an easier life, but so long as capitalism is the name of the game there is zero incentive to spread the benefits among all.

Anyway, some fool will come along shortly and scream, “UBI!”.

It sounds like you have other suggestions? Or at least objections to this one?

Why do you feel this is different from the Industrial Revolution et al? They also made certain jobs redundant. People were either given different tasks or had to find different a new job. It was certainly not easy and I would certainly like things to go over smoother this time around, but in my mind, worst-case is that it will simply go over like in the Industrial Revolution.

How do we intend to pay a person who contributes nothing to society?

Why must we value how a person “contributes to society” via their output for capitalism?

Is studying philosophy useless? Is making art? Is reaping the benefits of a society built upon tens of thousands of years of human innovation to just sit back and relax a bit?

Humanity worked hard to get to a point where this is even a question. If you listen to the capitalists saying “If you’re not working you’re worthless” then you’ve been tricked. Tens of thousands of years of human innovation and suffering to advance society to a point where we don’t all have to work, but the rich want you to think that’s a bad thing. It is not natural that the benefits of all of that effort and suffering should all collect in the hands of a few at the top while everyone else suffers.

The “simple answer” is UBI because there literally is no alternative short of outright killing people that don’t work to maintain automation. You and everyone else deserves a cut of that pie, we and all of our ancestors put blood, sweat, and tears into it. Let the people relax and enjoy the fruits of that society.

I for sure 100% want you deciding what we do with the, "dumbasses out there that can’t handle more than a convenience store job?”

I think that with these new kinds of stories, this sort of thing is super obvious because we haven’t gotten used to it and because they haven’t developed the more subtle vocabulary like officer involved shooting or how israelis are killed but Palestinians just die or how it’s always the strikers threatening the economy and never the bosses or unfair working conditions.

I don’t think anyone does this on purpose, mind you, but it’s the system evolving to suit it’s needs, as Chomsky pointed out.

They don’t need a justification. It is just capitalism. The second it becomes possible to develop and implement an AI to replace a human, it will be done. And half the country/world will be rooting for them saying “yeah, go capitalism!”

Capitalism created influencers in the first place. No, we don’t need ordinary people living imaginary lives to create consumers who are being sold a lie.

Good riddance to bad rubbish.

I read this story a few days ago, and it smacks of bullshit.

Wait, what is wrong with this?

I mean the model is the backdrop, these fashion companies aren’t selling models, there selling clothes.

If you were already going to use Photoshop and stock photos the fill out the background, put the model on a beach, adjust the time of day, put other people into the photo, add sone palm trees, etc. The model (and indeed the entire original photo) is now a very small part of this the final product. If you could now just photograph your clothing on posed mannequins and fill in ai generated faces, what’s so wrong about that? Why does the person wearing the clothes your selling matter more than the the people added from stock photos?

Why use any human-like image then? A lot of people on instagram use mannequins or busts. The models are serving a purpose. Removing them means someone loses a job.

If we look at this from top-down you’re right because the company is saving a cost. But from the bottom-up, you’ve just become more expendable. This leads into the arguments others have been making, what happens when eventually people can’t work? And why should we use technology to serve the few and not the many?

Gosh, those union workers are just so toxic. Let’s replace them with obedient artificial intelligence.
Capitalists gonna capitalist.
And then they wonder why their sales are tanking, when it turns out AI’s can’t buy their products and everyone else is too poor to even consider it.
Anybody that pays for a cam-girl is an idiot and I feel slightly bad for them. Anybody that pays for an AI rendering of a cam-girl is a fucking moron and that’s it
Does she always look the same? That’s been the issue with generating character-based content via AI; it’s hard to get the model to generate the same, uh, model.
This is actually very easy to do. Check out LoRAs and textual inversions on CivitAI.

I experimented a little bit with this, but it was fairly limited and required a bunch of reference pictures of the character. And I totally lost all coherency once I tried to train the same model with a second character.

That was a couple of months ago, though; maybe I need to look at it again.

  • This is about replacing humans with machines and making more profit. The framing around difficult to work with models is a distraction. The AI problem was always a capitalism problem. And here it is in full swing. Buckle up and brush up on your Ludditism people!
  • As with AI and shopped imagery and porn, the unrealistic beauty standards problem is about to get ridiculous. There may be a moment coming not too far off where beauty is just not a human thing anymore. Which may be catastrophic (like people can’t have sex with each other anymore) or oddly liberating.
  • There may be a moment coming not too far off where beauty is just not a human thing anymore. Which may be catastrophic (like people can’t have sex with each other anymore) or oddly liberating.

    Here’s a somewhat related article that brings up how this is already happening without AI in the movie industry: Everyone is beautiful and no one is horny

    Everyone Is Beautiful and No One Is Horny - Blood Knife

    The human body has become a strange contradiction at the heart of the modern blockbuster. Sexy, yes. But sexual? No.

    Blood Knife

    Thanks! I’d read it already. Good one too. Though I wasn’t consciously referencing it in my mind, it no doubt planted the seed for my thought.

    The basis of my thought was my own reflection on whenever I’ve seen AI images that are intended to be beautiful and attractive. While they are often somewhat uncanny and even unnatural, in my experience they are definitely hitting the right “buttons”, like an artificial sweetener. But, IME, unlike artificial sweeteners, can effectively go for being more “sweet” than anything natural ever could.

    I don’t think I like it, but the capacity is definitely there and I can’t see why people won’t eventually get used to being aroused by some ridiculously proportioned and shiny but undeniably “sexy” AI character/imagery and find increasingly little of interest in our dull, flabby, hairy and flat selves.

    For the porn and modeling industries, maybe there’ll be a liberating effect of freeing women from the industry. Maybe sexual relationships will feel free to emphasise the physical and psychological intimacy rather than the visual attractiveness.

    In the end though, beauty standards will probably just become more problematic. Weird sci-fi shot is probably in store.

    Supernormal stimulus - Wikipedia

    Thanks!

    In there is mentioned the idea that music might be a supernormal stimulus (of attractive speaking patterns and voices) … which is fantastic to me. Never thought of it that way, even though it’s kinda obvious in hindsight given that it’s widely accepted that we just like the sound of harmonious sounds. Supernormal stimulus is an interesting and compelling framing of it though!

    The unrealistic beauty standards are already ridiculous. Several years ago there was a vid showing how they changed a model’s photo session. Even the model wasn’t as perfect as her pictures, it was staggering.

    Being able to do it in video, well, that’s old hat now too. Just look at movies.

    It’ll just be faster with less manual effort with AI, with the same unrealistic results.

    What’s more concerning to me is how much easier it’ll be for media to lie, er, misrepresent situations visually.

    All true. But I’ve seen way more ridiculous stuff in ai imagery than I have before. There seems to be a maximising effect so unreal but still attractive that previous manipulations did not dare approach.

    Probably referring to this one: youtu.be/iYhCn0jf46U

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    That neck enlargement is wtf.
    The nice thing about AI is that I can do the same thing. Anyone can do this.
    Other modeling companies could use the same AI model, and no one could sue because you can’t copyright it!
    Brilliant! In the end, we’ll have 12 models who’s in all advertisements.
    good they can be the next celebrities and that culture can die off too
    Where would they get the same data? They could try to create a similar looking model, but it wouldn’t be the same one.
    Why other modelling company? The customer of the modelling company can just do it themselves and completely make modelling companies irrelevant.

    This is about replacing humans with machines

    You do realize this is a good thing, right?

    It’s a sign of how much capitalism is ingrained into peoples minds that people see machines replacing humans as a bad thing. The point of life is not working. As humans we need certain tasks done to be able to live a comfortable life, food needs to be produced, houses built, etc. But doing these tasks is just a means to an end, they aren’t the goal. Jobs aren’t a good thing, they are a necessary evil. As humans we should strive to eliminate all jobs.

    And you do realise that those that own the places where people currently make a living will never give up their wealth? Unless the government makes the companies pay taxes at the highest bracket (I’m guessing that an AI will be the most experienced employee from day 0) for each instance and each position that the ai is taking over, businesses will fire everyone not essential (read: the guy that plugs in the server).

    And you do realise that those that own the places where people currently make a living will never give up their wealth?

    You do realize there’s more of us than there is of them? And guillotines aren’t that hard to make.

    So why isn’t this happening now?
    This seems deeply, disturbingly fucked up. “Fuck working with real people, who have their own goals and desires out of a career, we’re just gonna use an AI since no one can tell the difference.” It’s fucked up on multiple levels, not least since the fashion industry was already full of broken people before AI hit the scene.

    was already full of broken people before AI hit the scene.

    so why not take the people out of the equation?

    Someone tried that 60 years ago
    Sample size too small.
    Because broken as they are, people still come first before AI. Or they should, anyway.
    Should we want them to be though? If it’s obviously caused a lot of harm to many people?
    From all the jobs that will disappear, the jobs of models replaced by AI is probably the ones I care the least.

    Two points:

    • Companies can more easily manipulate us with marketing if they can just create the perfect model.
    • The whole push towards diversity in advertising, particularly in body size and shape, is going to go out the window. Many people will no longer see themselves represented, which could make self esteem go down and the subsequent consequences of that.
    There is no reason AIs can’t generate diverse kinds of people.
    There are reasons why it would be better at generating some things better than others in a way that’s roughly proportional to the disparity of training data volume used in the model.
    It’s not like ads use real people anymore. Everything in advertisement has been highly Photoshoped for ages. I don’t understand your point about representation though. It will be easier to create diverse models in all shapes and sizes.
    I could see point #2 going either way… it could actually be a good thing. If no one trusts images, then why would anyone assume they are their BMI?
    An influencer that is always just slightly better than you, like you in every other way, but slightly better, slightly more aspirational. Look at what you could achieve if you tried just a little bit more, worked a little bit harder, spent a little bit more money and always just out of reach, but targeted specifically at you. Fuck no, that’s horrific.

    Based on the information the ad services know about individual viewers, they could customize the ads using invented models that perfectly match the viewers’ ethnicity/demographics.

    IMO hyper-individualized ads that are personalized would increase diversity. It’d also be a new frontier in advertising manipulation.

    Body images that are so unobtainable that we literally made them up.

    I feel like considering it AI is disingenuous, though. It’s a team of graphic artists, no? Like you have to digitally render every piece of clothing and assemble ensembles you want to sell.

    Also AI is notoriously bad at creating hands, yet “her” hands are fine. It’s 100% not just AI.
    Thats more of a problem with the older image generation models, the current models have largely resolved the hand problem
    For pictures that problem was fixed barely one month after the hype began. With good prompts and a second round of editing through the AI, that’s a complete non-issue.
    I’m not getting through the paywall but from the AutoTL;DR summary it sounds like there’s also a chatbot component, maybe that’s where it comes from. Still disingenuous though.