This week, I wrote about how the Great Enshittening - in which all the digital services we rely on become unusable, extractive piles of shit - did not result from the decay of the morals of tech company leadership, but rather, from the collapse of the forces that discipline corporate wrongdoing:

https://locusmag.com/2023/11/commentary-by-cory-doctorow-dont-be-evil/

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Commentary by Cory Doctorow: Don’t Be Evil

It’s tempting to think of the Great Enshittening – in which all the inter­net services we enjoyed and came to rely upon became suddenly and irreversibly terrible – as the result of moral decay. Tha…

Locus Online

@pluralistic In the early noughts, folks at Google took great pride in how quickly users who arrived at their website were sent on their way. Unlike other enshittified websites of the time (Yahoo, AOL...) they knew that it didn't matter how long users spent on your website just that they come there and find what they want ASAP.

Now?

The same as it was with Y/AOL, Google has no incentive to send users on their way, all incentives are geared to keep them within Google's walled garden.

@anand @pluralistic
What about the *rest of the Internet* that has some kind of Google artefact integrated into virtually every other website? From fonts to Captchas to tags, apis etc.? Are all these tools offered to the global Internet just out of the goodness of Google's heart? 🤔