Death warrant? Maybe, but I expect companies (maybe not the EU, but - let’s be frank - probably the EU too) to go back into X as soon as they feel they are done cashing in this virtue signaling.

There were plenty of reasons to leave twitter before this idiotic tweet from Musk (reasons due to twitter’s action as a company, and not just Musk’s drunken posts) and they were all happily tweeting and advertising.

Is this drop that breaks the camel’s back? Maybe, but I wouldn’t be holding my breath.

My chips are also on them coming back, but at the same time it feels like Musk wants to make Twitter's business harder than it needs to be.

This reaction doesn't come from the last tweet itself, instead it comes from him not stopping with hot takes and not showing any signs of slowing down.

If he keeps going, I could see companies just accepting "it is what it is" and coming back, but at the same time it also feels like he's one tweet away from going too far for most companies. And it's not like Twitter is a strong social media anyway, they are not even in the top 10 social medias in terms of active users count: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

Maybe these companies may also decide that dealing with Twitter is more trouble than it's worth. But we'll see

I don’t think x’s value is from the number of users. It’s the type of powerful people on it and the headline style format the multiplies it’s impact across the information space. It still sucks though