TimKarrNov 17, 2023

IBM and Apple join the Xodus.

What say you, Disney and NFL?

https://www.axios.com/2023/11/17/apple-twitter-x-advertising-elon-musk-antisemitism-ads

Exclusive: Apple to pause advertising on X after Musk backs antisemitic post

Apple has been a major advertiser on X, formerly Twitter.

Axios
Show threadTimKarrNov 17, 2023

....and now Lionsgate, one of the world's largest film production and distribution companies.

This is a major coup for Media Matters for America, which has led outreach to this latest list of major brands to pull ads from the deadbird site:

https://seekingalpha.com/news/4038340-apple-lions-gate-join-ibm-nixing-ads-x-as-antisemitic-content-thrives

Apple, Lions Gate join IBM in nixing ads on X amid antisemitic content concerns

Apple, Lions Gate Entertainment, and IBM have paused advertising on Elon Musk's X social network due to concerns about their content appearing alongside antisemitic content. Read for more.

Seeking Alpha
Show threadTimKarr

... and now Disney joins the Xodus.

https://www.nytimes.com/2023/11/17/technology/elon-musk-twitter-x-advertisers.html?partner=slack&smid=sl-share

Apple and Disney Halt Ads on X After Musk Endorses Antisemitic Post

Disney, Apple, Paramount and Lionsgate halted marketing on X, formerly Twitter, as Elon Musk faced a furor over antisemitic abuse on his social media platform.

The New York Times
Nov 17, 2023 at 11:20pmWeb
Show threadTimKarrNov 18, 2023

… and here’s the list of major brands to depart (or suspend ad buys on) the dead bird since Musk's latest on-site bigotry:

Warner Brorhers Discovery (said they’re pausing)
Comcast NBC Universal (pausing)
Xfinity (pausing)
Bravo (pausing)
Paramount Global (stopped)
Disney (stopped)
Apple (stopped)
IBM (stopped)
Lionsgate (stopped)

More announcements to come…

Show threadTimKarrDec 1, 2023

...and now Walmart joins the Xodus:

https://www.reuters.com/business/retail-consumer/walmart-says-it-is-not-advertising-social-platform-x-2023-12-01/

Walmart says it is not advertising on social platform X

Walmart <a href="https://www.reuters.com/markets/companies/WMT.N" target="_blank">(WMT.N)</a> said on Friday it is not advertising on social media platform X, one of the latest brands to say it has dropped the Elon Musk-owned site.

Reuters
Show threadVicenteNov 18, 2023
@TimKarr @Mark Unfortunately the word they are using is “pausing” not “discontinuing”. It is up to us to push back two weeks from now when the spotlight is somewhere else and they quietly unpause.