Apple announces that RCS support is coming to iPhone next year
Apple announces that RCS support is coming to iPhone next year
It’s odd watching this from Europe, where cross platform third party messaging platforms are ubiquitous. Nobody seems to care about blue or green bubbles because they are all using WhatsApp, Telegram, Facebook Messenger or one of the many others.
Reminds of the days of old instant messaging, where different regions, or social groups even, would favour MSN Messenger, Yahoo, ICQ, AOL Messenger etc.
Europe has had the benefit of not having Apple building walls through the smartphone market as much as they have here. Americans flocked to them and elected them the trend setters, and Apple’s design philosophy is as aggressively closed as it can possibly be. So we have an entire generation now raised with Apple devices in hand that balk at the idea of using anything else, meanwhile Apple keeps competitors locked out of the ecosystem.
Apple has trained far too many Americans to never, ever think beyond the defaults; downloading another app to talk to people is verboten.
Apple is doing the same thing in Europe as it is the US. The difference is that people in Europe switched to WhatsApp, where people in the US stayed on SMS and got used to iMessage. It’s a group dynamic problem, not a problem that Apple is forcing upon anyone or not allowing (although it could do something against it, but why should they).
Also: not every major smartphone company in Europe is using the “same open system”, Apple is very much here as well.