During the great age of witch trials, 80,000 people were tried for witchcraft, half of them were executed, often burned alive.

Few people know, however, is that the trials reflected “non-price competition between the Catholic and Protestant churches for religious market share”.

As competing Catholic and Protestant churches vied to win over or retain their followers, they needed to make an impact – and witch trials were the battleground they chose.

https://www.theguardian.com/society/2018/jan/07/witchcraft-economics-reformation-catholic-protestant-market-share​

"Leveraging popular belief in witchcraft, witch-prosecutors advertised their confessional brands’ commitment and power to protect citizens from worldly manifestations of Satan’s evil.”
Why Europe’s wars of religion put 40,000 ‘witches’ to a terrible death

The persecution of witches came down to a battle for the ‘market share’ of post-Reformation Christians, according to a paper by two economists

The Guardian
@green_bens True, thank you for noticing and fixing it.
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