Gachapon, the Japanese capsule toys, have gone global, captivating not just Japan but also travelers from Taiwan and Hong Kong. Their diverse themes and the "element of surprise" make them irresistible. This concept is now being innovatively applied to premium Wagyu beef and local liquors. #Gachapon #Wagyu #Innovation #ElementOfSurprise

https://joelhu.medium.com/article-title-the-gachapon-business-model-how-the-element-of-surprise-is-transforming-retail-d41393ebe259?sk=2bf9d0d368490099283836a62d2e761e