Google Chrome to soon get a new ‘IP protection’ feature: Here’s what it does

Google will soon start testing a new ‘IP protection’ feature for Chrome users, offering them greater control over their privacy. The tech giant the upcoming feature prevents websites from tracking users by hiding their IP address using proxy servers owned by Google.... #chrome #browser #google #ip #proxy #conflict

https://indianexpress.com/article/technology/tech-news-technology/google-chrome-ip-protection-feature-8996335/

Google Chrome to soon get a new ‘IP protection’ feature: Here’s what it does

Google will soon start testing a new feature called 'IP protection', which will offer users more control over their privacy by preventing websites from tracking them.

The Indian Express
Well we know what’ll happen to this service, especially if it works. killedbygoogle.com
Killed by Google

Killed by Google is the open source list of dead Google products, services, and devices. It serves as a tribute and memorial of beloved services and products killed by Google.

Killed by Google

That give google access to all the traffic statistics for users of chrome, not just those going via google. That’s valuable marketing data. They also have made sure that nobody else can get that data - they have to buy it from google as they become the sole source of it.

That’s why they want to do it… nothing to do with ‘privacy’.

Sounds like what Apple’s been doing recently
This post seemed to put things in context a bit better:
https://reddit.com/r/apple/comments/xo8ha0/_/iq5e40h/?context=1
Private Relay

Private Relay has two major parts To give a *very* lengthy but hopefully straightforward explanation… All web traffic is encrypted on all...

reddit

That link makes it seem like Apple can’t read what you’re doing, so it’s different from Google.

This is where Private Relay comes in. When enabled, the addresses you visit are encrypted on your device, and then handed to Apple (who can’t read it - think of it as handing a sealed envelope to a letter carrier). Apple then passes these onto Cloudflare 1.1.1.1 DNS. Cloudflare only sees that they came from Apple, so they have no idea who the actual person is. In this sense, only Apple knows who you are, and only Cloudflare knows what website you visited, so it’s more private (unless both companies collude to match up the data). The technical term for this is Oblivious DNS over HTTPS.

True, but w/ a caveat at the bottom:

At the end of the day, you have to remember that Apple devices are essentially a sealed unit. Any claims they make about privacy cannot be proven - they could slip tracking and keyloggers into every device, and unless you build a device from scratch and program it yourself, there’s nothing you can do about it. You have to trust that they won’t do that, and Apple is in a relatively unique position (particularly compared to google and facebook) in that the business isn’t designed to profit from this, so they have no real reason to do so.