I put out an ebook in 2016 where I argue that #archaeology is fun but does not matter, not compared to things that really matter. There are very few things in archaeology that Cornelius Holtorf and I agree about. But he wrote a book titled "Archaeology is a Brand", so I think he agrees with me in opposing A.B. Stahl's views.
@mrundkvist Not saying I disagree necessarily, but I'd be interested to know what things you think do matter
@Marthorse Housing, education, healthcare, resource redistribution. A book of mine (in Swedish) is titled "Archaeology is chocolate, not potatoes".
@mrundkvist Well then, yes, I completely agree. But most things that make life an enjoyable and interesting experience aren't important
@Marthorse Mmm, chocolate!
@mrundkvist Yes. But you could apply the same thing to art, literature, music, sport, philosophy. These things aren't important, but I'd much rather live in a word with them than without them
@Marthorse I think you'll find that the number of football fans is a bit larger than the number of people who know and care about their local area's archaeology.
@mrundkvist I'm not sure, to be honest. I like football and archaeology quite a lot. As soon as I mention that I've excavated a local hillfort, I have people from every demographic queuing up to ask questions, offer suggestions, talk about local legends, personal theories and things they've noticed. It matters to people. At least in the UK